Partner recruitment
Net-new partners, found and introduced.
We find the companies worth partnering with, have the first conversation, and hand your team the ones that are real. Torrie runs every account himself, alongside your partner manager.
- Profiles and a scored list you approve in month one
- Outreach edited and sent by Torrie, every week
- Warm intros with a written brief, never a lead list
Partner Pipeline Retainer
$5,000 per month, USD
per month, USD
Three-month initial term · day‑30 exit
The whole front end of your partner pipeline. Identifying, researching, prospecting, recruiting and the first conversations.
Less than half the cost of one hire.
Free 30 minutes. No commitment.
A listisn't apipeline.
Anyone can pull four hundred names from a database. The work is finding the few worth partnering with, and getting the right person on a call. That's the part we do.
Your first 90 days
What happens after you sign.
Month one is research, not volume. Nobody is contacted until you've approved who we're going after and why.
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Weeks 1 to 3
Profiles and the scored list
- Kickoff on your product, customers and current partners
- Ideal Partner Profiles, approved by you
- A researched, scored list of net-new companies
Day 30 checkpoint. If the research doesn't hold up, stop and pay nothing more.
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From week 3 or 4
Outreach and first conversations
- Every message drafted for that partner, edited and sent by Torrie
- Net-new companies added every week
- Torrie takes the first calls himself
- A weekly note on every company and touchpoint
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Every month after
Qualified opportunities, handed over
- Warm intros to your partner manager, both sides expecting the call
- A written brief with every one
- A monthly review, including who we ruled out and why
How it runs
Seven steps. The same order, every time.
The system does the finding and the grunt work. Torrie decides what reaches you, and your team owns every partner from the intro on.
- 01Identify
Map the ecosystem around your product
- 02Research
Customers, services, motion, existing partners
- 03Score
Graded against the profiles you approved
- 04Reach out
Drafted by the system, edited and sent by Torrie
- 05Talk
Torrie takes the first call and qualifies it
- 06Introduce
A warm intro to your partner manager
- 07Hand off
A written brief, then it's yours
- ICP alignment01
- Customer overlap02
- Technology fit03
- Market relevance04
- Strategic fit05
All five, or it doesn't count.
Partner recruitment is the work of identifying companies that could sell, refer, implement or build with your product, qualifying whether a partnership would be commercially worthwhile for both sides, and opening the first conversation with the person who owns partnership decisions there.
It starts with an empty list and ends when a qualified partner opportunity is handed to the person who will own the relationship.
We don't publish conversion targets. How many companies make it through depends on your category, the partner type and how crowded the ecosystem is.
What lands on your desk
Every intro comes with a brief your team can act on.
Your partner manager walks into the first call knowing more about the partnership than the partner does.
- 01Who they are and who we spoke withName, role, reporting line and what they own
- 02Why they fit, and why nowScored against all five criteria, with the timing signal
- 03The motion and the route to marketReferral, resale, co-sell or integration, and who owns each stage
- 04What to open with, and what to watch forThe first question to ask and the risk to clear early
- Spoke with
- Dana Reyes, Head of AlliancesReports to the CROOwns 14 vendor partnersHolds the new-practice budget
- Why they fit
- Their clients are your ICP. Two of their last five projects needed what you sell.ICPOverlapTechMarketStrategy
- Why now
- Launching a new practice in H1 and hasn't picked a vendorShortlist due in six weeksHired three consultants this quarter
- The motion
- Referral first, then co-sell after two delivered projectsYour partner manager owns both stagesFee structure agreed in principle
- Open with
- “What does the new practice need to bill in its first two quarters?”Their answer decides whether you're a line item or the anchor vendor
- Watch for
- They resell a competitor in one regionNot a blocker, they raised it themselvesAgree territory on the first call
Qualified by Torrie. Intro booked for Thursday, both sides confirmed.Built from two calls, their LinkedIn, three job posts, two case studies and your CRM overlap.
What we rule out
The companies we rule out prove the list means something.
Every month you see who didn't make it, and why. A qualified list with nothing ruled out beside it is just a list.
- Ruled out
Locked in elsewhere
They already partner with your closest competitor, deeply enough that being second isn't worth it to them.
- Ruled out
Overlap that can't land
The overlap is real on paper, but they sell to a different buyer inside the same company.
- Ruled out
No sales motion of their own
They'd deliver your product happily and never put it in front of a new customer.
- Ruled out
Nobody owns partnerships there
No one to build it with. A partnership without an owner on the other side dies quietly around month four.
- Recheck 90 days
Right company, wrong month
Mid-acquisition, mid-replatform or near a funding event. These go back in the pool with a date on them.
- Ruled out, in writing.
Every disqualification comes with the reason, so you can see exactly where the bar was set.
The numbers
$5,000 a month. Starts in week one, with a way out at day 30.
$130K base plus benefits and overhead, then three to six months to ramp.
Torrie starts in week one. Recruiting is the whole job, not one task among many.
$109,000 lessa year, and no new hire to ramp.
A way out at day 30Approved profiles and a scored list in month one. If they don't hold up, stop and pay nothing more.
No direct competitorsNone of your direct competitors while we work together. In writing.
You keep the workProfiles, scored lists and briefs are yours either way.
Four clients, maximumYour program gets the founder's attention.
Questions
What people ask before they book.
Who owns the partner relationship?
You do. We open the conversation and qualify it. From the intro call on, your partner manager owns the partner, the deal and the relationship.
Does this compete with our partner manager?
No. We're not the alternative to your partner manager. We're the capacity you can't hire yet. They get qualified conversations without losing a week to research and cold outreach.
Whose name is on the outreach?
Usually yours. We send from an address on your domain, so partners meet your company from the first email. Torrie edits and sends every message himself.
How soon will we see the first intro?
We don't promise a number or a date. Outreach usually starts inside three weeks, once you've approved the profiles and the scored list. How fast conversations turn into intros depends on your category and partner type.
What do you need from us?
A kickoff session, your ICP and current partner list, an address on your domain to send from, and a partner manager who takes the intro calls.
What if it isn't working?
At day 30 you can stop and pay nothing more if the research doesn't hold up. After the three-month term it's month to month with 30 days notice, and you keep everything we built.
Work with Inguardi
If this is the work you can't get to.
Thirty minutes on your partner motion. You'll leave knowing which partner type is worth your time right now, which one isn't, and whether recruitment is your bottleneck. No deck, no pitch.